Fake Brands Case Study Example | Topics and Well Written Essays - 500 words

Fake Brands - Case Study Example As promulgated in different copyright laws in various countries, intellectual property rights ought to be observed. In terms of the right to produce and distribute certain products, only firms with patents have the right to do so (Kotler & Armstrong, 2010). Essentially, the aim of each business is to make profits and the interests of different businesses can only be protected by different copyright and intellectual property laws that are designed to protect the interests of individual companies. These laws help to prevent other unscrupulous people from reaping profits where they did not sow in the first place. The sale of counterfeit products is regarded as a form of high degree fraud and also classified as a serious offence. Luxury brands are in most cases the victims of counterfeit trade mainly as a result of the fact that they have premium prices that are beyond the reach of many people. In most cases, counterfeit trade is intentional but it has spiral impacts on the original producers of goods that are imitated. The companies will end up failing to realise their envisaged profits as a result of the fact that the consumers will prefer to buy affordable copycats at the expense of the producers of original brands. On the other hand, unsuspecting consumers can also be defrauded since they are hoodwinked into believing that they are buying original brands only to realise that they are fake when they have been delivered. Counterfeit trade is a problem of serious concern across the whole globe. According to The Gurdian (28 April, 2014), â€Å"A specialist police unit has shut down more than 2,500 websites selling counterfeit goods believed to be worth tens of millions of pounds.† This shows the extent to which this problem is a serious cause of concern in different parts of the globe. Trade of counterfeit goods is a bad product though some people may justify it